Art and visual perception

We’re visiting our #brandlibrary to take a look at “Art and Visual Perception”.
There are those who express themselves with words, and others that do it through images.
No two intellectual and creative processes are the same. And each person must learn their natural “language”, the way which allows them to explore their ideas in the most profound possible way.

In that sense, it’s been over 60 years since Rudolph Arnheim left us this book.
A magnificent example that helps us understand visual thought.
Something which is absolutely key in our profession. A must read.

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