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Virgen-Extra

19 December, 2017

A Good Friend in Joe.

At times, brand consultants manage intangible company assets to achieve certain tangible results. Sometimes, our friendships have a similar attribute. Kind of like how a good friend not only ...

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30 November, 2017

Everything looks different.

There are days in which everything looks different. For us, today is one of those ...

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1 August, 2017

Put your ego aside. Do what’s best for the brand.

Look around for a moment and acknowledge the hundreds of brands that surround you. There is exhaustive competition for every product, every service, in every industry, across every country, ...

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18 April, 2017

JetBlue is different.

JetBlue isn’t the biggest airline. They don’t have the most planes, most employees, or largest global footprint. They don’t offer the most direct flight routes. Yet, the company is responsible for ...

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23 March, 2017

The smallest detail is also the largest.

“The quality of a product is measured by the quality of its worst part.” In other words, if you have a luxury vehicle in which all the parts are of ...

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7 March, 2017

Hats off to Goorin Bros.

Brands come in all shapes, colors, and sizes. Literally. They are equally distinct. And somewhere down the line, or at the beginning of it, decisions are made. Conscious, subconscious, et cetera. ...

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23 February, 2017

Shhh.

Every photo has a story: A day, infinite. The color red. Faint and universal and ours. Bed. The reason why the light doesn’t meet. Why we miss the perfect corner of light. The right angle of ...

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10 February, 2017

Brand guidelines are just the beginning.

You spent time and money defining your brand and visual identity. You even paid an agency to create brand guidelines. Great! That means you’re done, right? Actually, it’s quite ...

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25 January, 2017

Don’t ever go.

Every photo has a story: “Don’t ever go”, she said. “Where?”, I replied. That was not the right response. There were about a million things that could have come out of my mouth ...

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1 December, 2016

Maybe, just maybe.

Every photo has a story: Maybe, just maybe. True self-understanding is justifiably nonexistent. More counterfeit perception, less material knowledge. More subjective science, less objective art. Unlike them, we’ve never met ourselves.  Photographic renditions of ...

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