At times, brand consultants manage intangible company assets to achieve certain tangible results. Sometimes, our friendships have a similar attribute. Kind of like how a good friend not only ...
Look around for a moment and acknowledge the hundreds of brands that surround you. There is exhaustive competition for every product, every service, in every industry, across every country, ...
JetBlue isn’t the biggest airline. They don’t have the most planes, most employees, or largest global footprint. They don’t offer the most direct flight routes. Yet, the company is responsible for ...
Brands come in all shapes, colors, and sizes. Literally.
They are equally distinct. And somewhere down the line, or at the beginning of it, decisions are made.
Conscious, subconscious, et cetera. ...
You spent time and money defining your brand and visual identity. You even paid an agency to create brand guidelines. Great! That means you’re done, right? Actually, it’s quite ...
Every photo has a story:
“Don’t ever go”, she said.
“Where?”, I replied.
That was not the right response.
There were about a million things that could have come out of my mouth ...
Our Creative Director is guilty of at least one thing: being creative.
His enlightened visual sensibilities often spill over to other, traditionally non-visual elements, like music and poetry. And the ...
Here’s the thing: branding is not optional.
Why? Because branding is the experience that every consumer has with your brand. By way of any and every medium. At any time of ...
*Disclaimer to the following dialogue: assume that the professional and intellectual capacity of the participants is unquestionable. In other words, on one side of the table we have a ...
