At times, brand consultants manage intangible company assets to achieve certain tangible results. Sometimes, our friendships have a similar attribute. Kind of like how a good friend not only ...
JetBlue isn’t the biggest airline. They don’t have the most planes, most employees, or largest global footprint. They don’t offer the most direct flight routes. Yet, the company is responsible for ...
“The quality of a product is measured by the quality of its worst part.”
In other words, if you have a luxury vehicle in which all the parts are of ...
Brands come in all shapes, colors, and sizes. Literally.
They are equally distinct. And somewhere down the line, or at the beginning of it, decisions are made.
Conscious, subconscious, et cetera. ...
Every photo has a story:
A day, infinite.
The color red.
Faint and universal and ours.
Bed.
The reason why the light doesn’t meet.
Why we miss the perfect corner of light.
The right angle of ...
You spent time and money defining your brand and visual identity. You even paid an agency to create brand guidelines. Great! That means you’re done, right? Actually, it’s quite ...
Every photo has a story:
“Don’t ever go”, she said.
“Where?”, I replied.
That was not the right response.
There were about a million things that could have come out of my mouth ...
Every photo has a story:
Maybe, just maybe. True self-understanding is justifiably nonexistent. More counterfeit perception, less material knowledge. More subjective science, less objective art. Unlike them, we’ve never met ourselves. Photographic renditions of ...
Nostalgia for that foot of beach.
Nostalgia for that minimal and virtually invisible half moon.
Nostalgia for that palm tree.
And each one of its branches.
For its past.
For the people that enjoyed ...
