We were asked to create an audiovisual campaign with the bottle as the protagonist, and as something that would serve as a viral tool, specifically intended for viewing via mobile devices. The result was a series of 3D videos with a maximum run time of 15 seconds. Each video was a story that ended by leveraging the company’s famed brand concept of happiness, like ‘happy Friday’, ‘happy holiday’, etc. Again, the intention was to create an animated video for friends and family to share through social media and mobile devices.

Our Role Concept and
Creative Direction, Art Direction
Location Madrid
Year 2017


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