Say Cheese

We were asked to create the name and establish the positioning and corporate identity of a youth hostel in the German city of Leipzig. The idea of the hostel could be summed with the following: “a hostel for young people to create and share memories.” As a result, both the name and the brand’s identity were developed to communicate this idea in a way that is also fun, original, and memorable. 

Our Role  Naming, Visual identity, Brand Implementation
Location  Leipzig, Germany
Year  
2014

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