La Torre

La Torre is a boutique hotel located in the mountains of Madrid, Spain. It’s a high-end, sophisticated, and meticulously designed hotel. It required a visual identity that would reflect one particularly unique characteristic: providing guests the opportunity to live a story that lasts the duration of their stay. Thus, the establishment is ideal for a romantic getaway, a one-of-a-kind ceremony, an art exhibition, or a company in the market for an extraordinary corporate retreat. We started to build the identity with the most recognizable architectural element at the hotel: the old tower. This construction was conceptualized and transformed into various lines and points, resulting in an attractive and dynamic vector element. This image was then used as a supporting resource for the ‘short stories’ written with six, otherwise simple, words. La Torre’s identity generates intrigue while simultaneously showcasing the hotel’s endless possibilities for unforgettable experiences.