Rosemary Square

Rosemary Square is a dynamic shopping, dining and entertainment destination located in the heart of Downtown West Palm Beach. Since its creation in 2000, Rosemary Square has transformed into a well-connected neighborhood that is committed to working with the best local artists, chefs, creatives, entrepreneurs and fitness enthusiasts – culminating in an exceptional district to live, work and visit in South Florida. This 600,000-square-foot area contains more than 60 restaurants and stores, as well as rental apartments, condos, and offices.

In 2019, we were commissioned by Related Companies to carry out a comprehensive development of the brand and its entire implementation program, from its narrative and storytelling, to street signage system and directories, activation campaigns, and communication strategies for its wonderfully diverse audience.

Our Role  Strategic Positioning,
Visual identity, Brand Implementation
Location  West Palm Beach
Year  2019

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