Shells & Fish

For over two decades, Shells & Fish has specialized in aquaculture and the successful import and export of seafood products for over two decades. We were brought in to propose a new strategic position within the hyper-competitive seafood market, as well as create an entirely new visual and verbal identity. The company name served as a key component in its brand strategy development, as this nomenclature provides a system in which two concepts, connected by an ampersand, enable the brand to communicate the far-reaching and unique scope of its value proposition. In doing so, the brand also moves away from marine-related stereotypes as it defines its personality as an elegant, world-class provider of services with a maximum focus on the best quality seafood in the world.