The brand GAP

Today, we opened up our ‪Brand Library‬ to talk about: The Brand Gap.

“Branding” is a word used by many, but understood by few. In this easy-to-read book written by Marty Neumeier, he cuts to the core of what branding is (and isn’t) and how to bridge the gap between business strategy and design.

Regardless of your profession or industry, and whether or not your job title has the word “brand” or “marketing” in it, this is a worthwhile read for all to better understand “the most powerful business tool since the spreadsheet.”

Grab a copy of the book here and enjoy!